901369

Public Relations Boot Camp

$199.00

Level 1 | Duration: 3 Hours

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

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The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Learning Objectives

  • Define knowledge and knowledge management.
  • Explain the difference between explicit and tacit knowledge.
  • Identify various knowledge management theoretical models.
  • Explain how a properly implemented knowledge management program can improve efficiency.
  • Describe the steps for employing a new knowledge program in an organisation.
  • Identify the required components for implementing a knowledge management framework within an organisation.
Session Outline

1. Course Overview
2. Public Relations
3. Building Your PR Plan
4. Structuring Messages
5. Establishing Media Guidelines
6. Managing the Media
7. The Press Release
8. PR and the Crisis
9. Social Media and Public Relations
10. Personal Action Plan
11. Recommended Reading List
12. Post-Course Assessment

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