Social Selling for Small Businesses


Level 1 | Duration: 2 Hours

This course will help you develop your social selling skills by focusing on developing meaningful relationships with customers and potential customers through social media. You will learn about the attributes of social selling, how to explore social selling to generate business leads and how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms, how to measure results and learn all about ways to harness the power of social media to spread your message far and wide to your target audience.



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Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.

In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

Learning Objectives

  • Describe the attributes of social selling.
  • Explore how social selling can generate results for your small business.
  • Apply social selling strategies to create relevance in social media.
  • Understand the power of leveraging different social media platforms in social selling.
  • Measure your social selling results.
Session Outline

1. Course Overview
2. Defining Social Selling
3. Doing Your Research
4. Building Relationships
5. Sharing Content
6. Leveraging Technology
7. Measuring the Results
8. Keep Going Forward
9. Personal Action Plan
10. Recommended Reading List
11. Post-Course Assessment


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